How brands are changing the status quo to make a real-world impact

How brands are changing the status quo to make a real-world impact

Think brands are only concerned with things like marketing, customer support or the bottom line? Think again. From innovative digital marketing activations to real-time listening on social media, brands in India are creating new touchpoints – and making a difference in the process.  

While startups often attempt outlandish ways to connect and serve customers, large companies can have a more difficult time thinking outside the box, especially considering their scale and stakeholders.  

These brands show that business and social good can go hand in hand.Discover how three companies are trying innovative ways to reach out to their customers, challenge the status quo and have a real impact on their customer experience. & nbsp;